Introducing ‘That One Tee’ by natclo: Look Good, Feel Good, Do Good with the Ultimate Four-Season Merino Tee

New Zealand Company Turns to Crowdfunding Platform to Launch New Zealand Made Brand with a Focus on Sustainability and Ethical Manufacturing
July 31, 2024 – natclo is excited to announce the launch of ‘That One Tee’, a revolutionary T-shirt designed to simplify your wardrobe and enhance your lifestyle during any season. Crafted with Merboo™, a bespoke blend of superfine traceable New Zealand merino wool and eco-friendly bamboo, this versatile tee is poised to become a staple for the modern minimalist seeking quality, comfort, and guilt-free natural clothing.
‘That One Tee’ is not just a T-shirt; it’s a versatile staple that adapts to every situation, environment, and climate. In New Zealand, we often experience four seasons in one day, and now we have a four-season solution in ‘That One Tee’.
“Our goal with natclo is to create a brand that becomes people’s go-to, and it all starts with ‘That One Tee’,” said Chris Lorigan, co-founder of natclo. “That One Tee you’ll never want to be without, that simplifies people’s clothing choices, reducing the need for multiple garments. One that fits into any life moment, any time of the year with ease. All the while enabling people to look good, feel good, and do good by wearing clothing that is better for the planet and ethically manufactured.”
Why Choose ‘That One Tee’?
  • Look Good with a Timeless, Versatile Classic: Effortlessly transitions through your professional and personal life, seamlessly adapting from work to play, casual to formal, and indoors to outdoors. This classic piece ensures you always look your best, no matter the occasion.
  • Feel Good with Unparalleled Comfort & Breathability: Enjoy the luxurious softness of natural fibers that are gentle on your skin, and experience enhanced breathability and temperature regulation for comfort in any climate, season, or adventure.
  • Do Good with Eco-Conscious Fashion: Championing sustainable style with biodegradable materials and ethical manufacturing processes, ensuring superior quality and craftsmanship. Proudly made in New Zealand, renowned worldwide for its high standards.
“At natclo, we are committed to saying no to fast fashion. Our core focus is to create high-quality, low-maintenance clothing that is better for the planet and true to our people-first values. We believe in producing garments that last with styles that are enduring, reducing the need for frequent replacements and minimizing environmental impact,” added Saphire Lorigan, co-founder of natclo.
Key Features of ‘That One Tee’:
  • Merboo™ Fabric: Made from 70% traceable superfine (17.3 micron) New Zealand merino wool and 30% eco-friendly bamboo, this unique blend offers unparalleled softness and comfort, making it unlike any other tee you’ve worn before.
  • Neckline Hang Loop: Designed for easy hanging and quick drying, this feature keeps your clothes off the floor and is the ultimate travel hack for fast, convenient drying.
  • Long Line Drop-tail: This stylish design provides extra length at the back for enhanced bum coverage, ensuring you look great while feeling comfortable and confident.
Availability and Pricing: ‘That One Tee’ will launch exclusively on Kickstarter, allowing people to pre-order products at a discount while supporting innovative companies and ideas. While ‘That One Tee’ will retail at $149 after the pre-order stage, early supporters can pre-order via Kickstarter and save up to 47%, with prices starting at $79. A unique style will be created for him and for her, both available in a single colour, ‘Ocean Black’, celebrating the timeless versatility of black, offering an adaptable and eco-conscious garment that seamlessly blends ethical choices with impeccable taste.
  • For Him: The crew neck is a timeless symbol of classic style and comfort, chosen for its sleek, versatile look that fits seamlessly into any wardrobe.
  • For Her: The V-neck, selected for its flattering and elegant design, offers a balance of comfort and femininity, making it a must-have for any occasion.
Kickstarter Availability: Available on Kickstarter from 7am NZDT, July 31st to August 31st (30-day campaign), via Kickstarter link.
“We chose Kickstarter because it allows us to connect directly with our customers and build a community around our brand. Crowdfunding gives us the opportunity to bring ‘That One Tee’ to market with the support of people who believe in our mission of sustainability and ethical manufacturing,” explained Chris Lorigan.
natclo’s Origin Story: Founded by Chris and Saphire Lorigan, the creators of Smart Merino, natclo (short for natural clothing) was born from a desire to create versatile, all-season clothing. With over a decade of experience in merino wool through their retail brand Smart Merino, they combined natural fibers with ethical craftsmanship to produce high-quality garments. Inspired by their travels, hectic work-life balance, and the needs of their busy family, they developed ‘That One Tee’ – a sustainable, ethical T-shirt designed to simplify everyday wear. Their mission is to bring the best of New Zealand to the world through innovative, beloved products, and it all starts with ‘That One Tee’.

About Kickstarter: Kickstarter is a leading crowdfunding platform that has been empowering creative projects since 2009. With over 23 million backers and more than $8 billion pledged, it has successfully funded over 260,000 projects. Kickstarter’s all-or-nothing funding model ensures that creators have the necessary resources to bring their ideas to life, giving backers confidence in their contributions.

By choosing Kickstarter, natclo aims to connect directly with customers and build a community around its brand, bringing ‘That One Tee’ to market with the support of those who believe in sustainability and ethical manufacturing.