Founded by Chris and Saphire, natclo (short for natural clothing) is dedicated to creating versatile, all-season garments. With over a decade of experience in merino wool, we blend natural fibres with ethical craftsmanship to produce high-quality clothing. Our journey began with a desire to showcase the best of New Zealand, starting with the successful launch of “That One Tee.”
Chris, with a background in technology, and Saphire, a cancer survivor with experience in FMCG, bring a wealth of personal and professional expertise to natclo. As avid travellers and now parents of three, they understand the need for versatile and durable clothing. Their journey and passion are woven into every piece, ensuring natclo garments are thoughtfully designed for real-life adventures.
Our Mission and Philosophy
At natclo, we believe in sustainability, quality, and integrity. Our commitment to using natural fibers and ethical production methods ensures that every garment we create is not only stylish but also environmentally responsible. We value transparency and strive to make a positive impact on both our community and the planet. With natclo, you can look good, feel good, and do good. We believe that fashion should not come at the expense of the planet or its people. By focusing on long-lasting, versatile designs, we aim to shift the fashion industry towards a more sustainable future.
Our Story and Approach
natclo was born from a shared passion for quality and sustainability. Chris and Saphire Lorigan, both Kiwis with diverse backgrounds, combined their expertise to create a brand that reflects their love for New Zealand and its natural beauty. From the initial idea to the launch of “That One Tee,” their journey has been driven by a desire to offer versatile, durable clothing that meets the needs of modern life. Our approach is rooted in a commitment to sustainability and ethical craftsmanship. We meticulously source natural fibers, such as New Zealand merino wool and eco-friendly bamboo. We prioritize transparency in our production processes and strive to minimize our environmental footprint at every step, from design to delivery.
Our Product Promise
Look Good
Adopt a minimalist wardrobe with high-quality, versatile pieces that transition from casual to formal. Choose timeless, label-free designs for a sleek, seasonless style.
Feel Good
Experience the gentle softness of natural fibres, offering breathability, moisture management, and year-round comfort with built-in SPF/UV 40+ protection.
Do Good
Support sustainable fashion with renewable, bio. fibres. Choose ethically sourced, fair-trade products that save water and energy, crafted with care in New Zealand.